![]() Popshelf stores are more similar to rival Dollar Tree outlets - which are also primarily suburban and geared toward middle-income shoppers - than traditional Dollar General locations. Popshelf stores are targeted for women in suburban areas with an annual household income between $50,000 and $125,000. The retailer first introduced the concept last year and has 30 Popshelf stores today.ĭollar General hopes the new concept will help it attract different customers than its traditional base of rural shoppers making about $40,000 a year. Dollar General said Thursday it will open 1,000 Popshelf stores over the next four years.
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