![]() ![]() ![]() “I create custom bikes for people to give them their own personal individuality. ![]() “I come from the sneaker world, so if someone has a fresh pair of kicks I can design the color of their bike to fit that fresh pair of kicks,” says Thomas, 48, known around Atlanta as DJ Mars. However, in the bicycle universe being built by Marshall Thomas, memories are as important as metrics, and more attention is devoted to personal style than athletic personal-bests. Most adult cycling is data-driven: the number of miles ridden, average speed, max heart rate and other criteria folks use to establish credibility on two wheels. The Made By Mars pop-up runs through the end of April.
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